ummify is the perfect daily probiotic for you and your family. 

The challenge was to create the branding and packaging for a probiotic shot to be debuted into an increasingly saturated market, in stores such as Harris Farm.

Leaning into the organic lens, we chose to take a more wholesome approach to the aesthetic, standing out agains the scientifically-led aesthetic of its competitors. Whole milk cues were brought in through not only colour choices, but also typography, graphic elements and even the shape of the bottle and shrink wrap, which gives the illusion of milk being poured from a bottle over the five-pack.

Designed at Squad Ink / Creative Direction: Matthew