Born in the sweltering Sydney suburb of Manly, Sundae Suits are 100% Australian-designed premium linen short sleeve and pants suits. With such a strong personality, Sundae Suits needed cheeky branding to match. Ice cream was eaten (as inspiration, obviously) and vintage gelato was researched to draw a pastel colour palette that would do the suits justice. The logo type was customised to give the serifs a stronger, masculine feel and a playful edge. The ice cream swirls are taken from the 'S' in the logo. Besides stationery, the branding has been rolled out across the lining in the suits and ties.
Client — Sundae Suits