Natural and sustainably sourced, Feels Botanical utilises a ‘progressive approach towards ancient apothecary wisdom’ to deliver a holistic drinking experience, and ignite feelings within us all. Each of the four unique spirits - Rouse, Bask, Vivify and Revel - explores a blend of botanicals that compliment an occasion.

We worked closely with the Feels team to create an aesthetic and feel (yep, we went there) that challenges the preconceptions of eau de vie spirits in Australia. With this in mind, every detail of the branding and packaging was considered, including sourcing a bottle that was perfect for the brand - slightly feminine and beautifully formed, with a nod to apothecary bottles of the past. Emotive copywriting, alongside the branded wooden stopper, special finishes and custom botanical illustrations, bring the Feels Botanical experience to life.