coffee bondi beach

Branding, Packaging

Run by the awesome boys from Zeitgeist, Coffee takes the signature Zeitgeist logo and typefaces and pushes the brand in a completely different direction. The bold simplicity of the packaging, as well as the store interior, compliment the base Zeitgeist brand perfectly, producing a brand that's really pushed the boundaries of the branding, remaining consistent yet totally unique as a stand-alone store.

Further Reading: Broadsheet Sydney,


Studio: Smack Bang Designs
Creative Director: Tess Robinson
Lifestyle photos: Kimberley Low for Broadsheet