Tummify is the perfect daily probiotic for you and your family. We were tasked with the challenge of creating the branding and packaging for a probiotic shot to be debuted into a market quickly becoming increasingly competitive. The USP of Tummify is the premium quality of the product, formulated and tested to achieve the same performance as market leading probiotic capsules with 35 billion CFU and 13 strains of beneficial bacteria. As Tummify uses organic milk, we chose to take a more wholesome approach to the aesthetic, as opposed to a scientific look and feel utilised by its competitors. Whole milk cues were brought in through not only colour choices, but also typography, graphic elements and even the shape of the bottle and shrink wrap, which gives the illusion of milk being poured from a bottle over the five-pack.

Designed at Squad Ink / Creative Direction: Matthew