Led by nature, and backed by science, and distributed across 17 countries, our task was to audit and evolve the three leading ranges: Clean Lean Protein, Good Green Vitality, and Kids Good Stuff.

The challenge lay in creating a distinctive and powerful visual identity that cuts through the clutter of the saturated market, and reinforce the premium market position of all three ranges, using visual cues and redefining packaging hierarchy.

Nuzest

Scope -
Packaging

Studio -
Squad Ink

Creative Director -
Matthew Squadrito