Unfortunately Vin En Can was canned (sorry, too soon) before launch.
Coming from one of Australia’s most reputable estates, Vin En Can produces canned premium wine for those that like to share their wine, or not. Vin En Can balances premium style with a youthful cheekiness to produce a brand that is confident and, most importantly (let’s be honest here) instagrammable. The overall brand aesthetic is minimal Bondi with a European twist - clean type rises above a horizon of minimal lines, and a pastel colour palette is grounded by the nautical navy and white highlights. One of the main challenges was to choose a colour that reflects a light, slightly peach coloured rosé, a colour that the consumer would be enticed to pick up from the shelf if it were in a clear wine bottle. The branding was then rolled into a social media campaign and packaging, included 4 packs, keg artwork, and tap decals.
vin en can
Naming, Branding, Packaging, Social Media
Client — Vin En Can